Clocks + Colours

The purpose of this project was to produce and direct a 1-minute spec commercial with a crew and post-production team. It was necessary to work with a brand that allowed for creative freedom, while following brand guidelines. The concept of the spec commercial revolved around following a portrait photographer during his typical shoot day, in a docu-style brand piece—this highlighted one of the Clocks + Colours' four customer archetypes (The Artist).